According to the sound of the economy the world company "report, for many Chinese LAN game fans, Japan nintendo game production company, is their idea of a temple. This with 80 memory of the growth of the company after together, to develop "super Mario", "the Russian square", "the brave DouELong" too many classic game, they produce of "red and white machines", "DS" and "WII" these let a person fondle admiringly. But so is a respected company, but are now in trouble.
According to Japanese media reports, by the end of last month, nintendo during the first half of the year will be more than 100 billion yen loss, about $1.32 billion, far more than nintendo their expected losses of 55 billion yen. At present, the development of the "super Mario" game giant, the annual profits target continuously cut, lowest level for 27 years.
Nintendo exactly how? What the reason is, let DuoNian to rely on DS handheld game and Wii console game industry in dominant nintendo, appear so much change. "The company" for this interview analysys international senior analyst extraordinary jade, jade extraordinary think, nintendo profits drop, unexpectedly, the reason is that nintendo has long been a new host, and the original host has fallen behind its rivals SONY PS3 and Microsoft X360.
Jade extraordinary: the performance downturn is in that is completely predictable situation, nintendo is mainly two big business line, is a single game market, former host mainly is the Wii, and the second piece is handhelds gaming market, mainly means NDS. The present situation is has been updated to 3 DS of the hardware, the actual situation is Wii financial market until now it's time in three big metal machine is the most long time inside, and the Wii itself in home market in the performance of the host processing power is the lowest, the main selling point is the body feeling. From Microsoft's DNEXT listed, now nintendo should be in a hardware are introduced, and the hardware side up handhelds after the embarrassing and couldn't keep up with software.
Extraordinary jade, although the nintendo performance to slide, but this may be temporary, he is still very bullish on nintendo's future. Because as Japan's most innovative game maker. Whether the NDS touch screen that year, then the WII remote sensing function is, it has been the trend of the market leader, each release of product, has raised rival suit, even apple these mobile phone maker, are in imitate their innovation. He believes that, as long as the spirit of innovation in nintendo, it will certainly play season-to-season turnaround.
Jade extraordinary: I here actually very bullish on nintendo, if we trace the history of the game industry would be found that almost all hardware is the innovation of above nintendo brought. For example should it is 4 years out of the NDS of the handhelds, then this time is the introduction of the numerical control panel and speech, in when the show should NDSL, is coupled with the camera, in fact this a suite of touch to play the game logic is the earliest of nintendo brought. By 2007 apple to have its iTouch and iPhone. And the Wii body feeling also is first appeared in the industry, and then we see DNEXT is also behind the just listed, so in the creation of the nintendo game above should be worthy of industry first.
The judgment of the extraordinary jade is not without the basis. Not long ago, nintendo launched his new product "Wii U", the comments, this would be a landmark products. This time, nintendo will "human touch" this innovative elements, to join one of the video game console. Jade extraordinary think, if the product officially launched, nintendo will be very has a chance.
Jade extraordinary: its new host I looked at it before release called "Wii U", this section should be pretty magical host, you can understand with a button for the body feeling has function of tablet computer. The game operate from view, is the key and then is accused of screen and then the body feeling, is three level step by step forward, and nintendo rolls out this one very large hardware of the control system of the whole market should be said for the player is very attractive things.
But the extraordinary jade also worry that now for nintendo, it is no longer the biggest rival SONY, and Microsoft, but apple. Apple not only imitate ability is strong, and product development cycle greatly faster than "nintendo", this can be a great influence for nintendo.
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